challenge

FWD.us and the many other organizations that make up the national immigration advocacy coalition were in need of a digital space to bring awareness to the Supreme Court case, United States vs. Texas, in hopes to Fight for Families and uphold President Obama’s executive actions on immigration that would allow nearly 5 million people to not live in fear of deportation.

Team: Design Team of 3 
Client: National immigration coalition & FWD.us
Duration: 2 months
Platform: Responsive Website
Role: Stakeholder collaboration, information architecture, physical asset production, website maintenance

 
 
 

PRocess

Discover

In order to create a website that represents various organizations, the most important part to define from the beginning was the coalition’s goals.

Methods: goal setting, stakeholder kickoff meeting

Insights:

  • main goals
    • develop empathy in website visitors by showcasing stories of people affected by the case and educate them on the case
    • provide legal documentation and opinion of the case and its effects
    • build grassroots support that generates a movement

 

Define

The landing page included empathy building, educational material, and opportunities to join the movement. Sub-pages reflected those three goals but with more robust content, including a resource list for press and a Q&A educational page. 

Methods: information architecture, user personas

 

Develop and Deliver

In addition to the website, I designed social media templates, photo filters, and physical assets for the rally outside of the Supreme Court on hearing day. After the Supreme Court’s decision, I worked to build out new sections and pages to reflect changes in the coalition’s needs.

Methods: visual design, branding, website maintenance, photography

Results:

  • story cards provided intuitive format to showcase individuals affected by the case
  • family-focused, warm aesthetic
  • symbolized keeping families together through heart-shaped signage
 Website Story Card

Website Story Card

 Rally Sign

Rally Sign

 Home Page

Home Page

 Rally Sign

Rally Sign

 Profile Pic Filter

Profile Pic Filter

 Sub-page

Sub-page

 
 

Solution

The Fight for Families website created a digital space to showcase educational materials, legal resources and stories of lives affected by the court case.

This served as a central hub for coalition members to send supporters, reporters, lawyers, and the general public. Unfortunately, in late June 2016, the Supreme Court announced its 4-4 ruling on United States v. Texas, which sadly was not enough votes to uphold President Obama’s executive actions. The fight for families continues. 

 

Lessons Learned

This was one of my more extensive branding projects. We originally were only required to make a website, but soon after building it we were asked to great digital and physical assets. Designing a brand with enough flexibility but also some key, unique characteristics proved very important. Also, this project had a very quick turn around time and so we couldn’t conduct user research with reporters and lawyers who are two of our main user groups. It would have been good to so, similar to my extensive user research with Immigrants Write.